Analyst Corporate Research
Employer: Entertainment Industry Employer
Location: New York, NY
Job ID: 62184
Job Description:
Mastery of media math skills and can apply them to daily sales requests and research analysis. Fluent in all computer systems and websites used by the department:
Adviews
Multi-Trak
Nielsen Applications
Lake 5
Collective Intellect
Microsoft Products - Word, Excel, Powerpoint, Outlook
Audience Watch
Key Responsibilities
Weekly executive ratings reports
1.Program trackers: maintain performance tracker for all VMN premiers
2.Network (Time Period & Program) performance vs. Competition
3.AdView/Lake 5 Reports: provide spend analyses - where advertisers are spending money by network, by media, by program
4.Reach & Frequency reports
Award Show Tracking: Contains general success highlights, ratings, reach, and C3
Identify channel trends/overall understanding of the channel
Stay abreast of key developments in audience behavior and social trends
Actively keep up with industry developments that may impact VMN revenue
Assist other members of the research department as needed
Executive Research Decks
Update and control internal databases
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