Journalists Increasingly Turning to Marketing

The one thing that may save journalistic work may be the one thing old-school journalists have always been hesitant about approaching – marketing.

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How to SHOW Your Expertise to Potential Employers

Actions always speak louder than words. Employers receive plenty of words and few actions when they post a job. If you want to stand out, you’ll have to be one of the few showing your expertise instead of just telling it.

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Activision Blizzard Starts Television and Movie Studio

In another bid to marry the mediums of video games and film, the California video game giant, Activision Blizzard, has launched a television and movie studio branch to bring its video game franchises to the big screen. Owner of popular franchises such as Skylanders, Call of Duty and World of Warcraft, Activision Blizzard is the world’s fifth-largest video game maker by sales.

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Learn Personal Branding From the Masters

Your personal brand has become one of the more important aspects of a job search in the digital age. When employers are interested in you, they look to vet your capabilities and confirm their impressions of you by perusing your social media profiles and your brand identity.

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2015: A Turning Point for Women in Entertainment

You don’t have to be male to be the lead on a top television show anymore. While many female-driven shows of the past – “Buffy the Vampire Slayer”, “ALIAS”, “Nikita” – were loved by the critics, they failed to gain widespread appeal and audiences.

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