Ever wanted to make a positive difference in the lives of children? The team at the Walt Disney Company did, and has set a plan in motion to reduce advertising of food and drink with low nutritional content on all Disney programming, including broadcasts on Disney Channel, Disney XD, Disney Junior, Radio Disney and Disney-owned online destinations aimed at families with younger children. “The emotional connection kids have to [Disney’s] characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives,” said Robert A. Iger, the CEO of Walt Disney Company in a recent press release. A Disney initiative six years in the making, MOHL (Magic of Healthy Living) promotes better health choices for young people by only promoting, sponsoring and advertising food and drinks that adhere to Disney’s nutritional guidelines, which are based on federal standards. These guidelines promote higher fruit and vegetable consumption and lower amounts of sodium, sugar and saturated fats. As families and government officials are becoming increasingly aware of the negative impact junk food advertising has on children’s health, Disney is proving to be a leader in the realm of entertainment as they continue to promote ideals of healthy living to new generations. Do you want to be a part of the change? The Walt Disney Company has several open positions for jobs such as Marketing Director, Marketing Strategy & Analytics Coordinator and more. Check out all the open listings at Disney, as well as many other progressive companies in the entertainment industry, at 4EntertainmentJobs.com.
To Your Success,