Advertisers have a hard time ignoring 8.3 million listeners. That’s the average audience for a single episode of NPR’s recent season of “Serial” – a true life exploration of the case of Adnan Syed. Serial’s success has helped begin a resurgence of podcast interest and production.
Once more, podcasts are aiming to be “the next big thing”. This phenomenon, also known as the “podcast renaissance”, has come 10 years after the podcast’s first emergence. Since that time, the podcast has aged gracefully unlike other mediums that have gone by the wayside. Here’s five reasons podcasts are starting to gain momentum.
First of all, technology has become more accepting of the podcast. In 2005, an individual needed to create a wired hookup between devices, download the podcasts and sync all devices to gain access to podcasts, which tended to work only for the truly diehard fans of the medium. Today, smartphones have eliminated much of the hassle. As cars start getting their own Internet connections, being able to stream podcasts on the daily commute will make it even easier.
Second, podcasts tend to stick more than other mediums. While many individuals tear through Netflix seasons and consume millions of YouTube cat videos, these experiences just don’t stick in the mind the way a podcast does. A great podcast ensnares a listener and pulls them through experiences and thoughts without letting go. This type of stickiness has created legions of fans of particular podcasts.
Third, podcast advertising is extremely effective. Any advertisements are read by the hosts, who act as trusted authorities, which in turn bolsters an ad’s effectiveness more than any standard commercial. It’s like hearing about a product through word-of-mouth.
Quality and Cost
Fourth, the quality of podcast programming done on the cheap has blossomed in the last ten years. Movie and television studios require huge productions to create quality programs. The majority of journalistic programming has become much more political and decisive. High quality print, although cheaper on the whole, has become secondary to most interactive and visual medium. Podcasting, however, has been able to maintain high quality programming and interest without the extra burden of high costs.
Fifth, podcasting was touted as an emerging medium since its creation in 2005. Since that time, its growth has not been explosive, but it has been steady. While only 1 in 10 person had ever listened to a podcast in 2005, about 1 in 3 can make the same claim in 2015. Those who do, also lean toward heavy listeners. Instead of listening to the radio or talk shows during the daily commute, podcasts make up the daily programming.
Job seekers may want to start considering what industries could potentially be affected by the growing medium. More journalism jobs may require podcasting experience, and individuals looking for radio jobs and broadcast jobs may be able to bolster their experience through podcasting as the medium gains popularity and radio loses its reach.
Staying aware of growing trends throughout the entertainment industry can help keep a job seeker up-to-date on potential growth in the entertainment industry. Interested in podcasting? Stop by 4entertainmentjobs.com to find any jobs in the entertainment industry.
Keywords: Journalism jobs, radio jobs, broadcast jobs, podcast