Taking Advantage of the Job Skills Shortage
Employers often say they can’t find what they need in job applicants. In the same breath, they also post a laundry list of required job skills to discourage candidates. In this market, a job seeker should be willing to challenge what’s necessary and read between the lines of a job post to know what’s really "required".
Journalists Increasingly Turning to Marketing
The one thing that may save journalistic work may be the one thing old-school journalists have always been hesitant about approaching – marketing.