irector of New Media
Employer: Entertainment Industry Employer
Location: West Palm Beach, FL
Job ID: 61913
Job Description:
This list of duties is not exhaustive, and duties may be added, deleted or changed at any time without notice.
1. Responsible for the over-all management and functionality of the station website, and all other assigned New Media platforms, such as mobile, tablet, social and digital channel applications.
2. Responsible for creating and managing internal systems and processes to keep all digital platforms up-to-date, current, and competitive with local news and information (text and video) 24 hours a day, 7 days a week.
3. Daily maintenance of station website and implementation of new content and applications.
4. Thoroughly optimize all pages and sections of the website for search and perform SEO and SEM site maintenance duties.
5. Track monthly analytics to include -standard- web, advertiser and video statistics.
6. Work closely with all departments in a collaborative manner to support their digital product needs, including News, Creative Services and Sales.
7. Must attend weekly Sales meeting. Also participate in sales calls as needed.
8. Conceptualize and create new content areas on the website and manage others engaged in similar assignments.
9. Work with site partners and advertisers to create and maintain web content, including the incorporation, insertion and maintenance of advertiser creative and video commercials into the respective site areas/systems. Some design of advertiser creative may be required.
10. Troubleshoot any and all problems that may develop with the website.
11. Manage New Media staff.
12. Prepare work schedules for New Media staff.
13. Write and deliver performance evaluations of New Media staff.
14. Responsible for the development and management of the New Media Department budget.
15. Perform other duties as needed and as directed by the General Manager.
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