Keep Your Online Reputation Squeaky Clean

We live in a world where Facebook and Twitter have become the norm for sharing details about our lives. While these platforms are great for keeping up with friends scattered throughout the world, when it comes to job searching, your social media profiles might be sending the wrong message.

More than ever, hiring managers at major companies are using social media as a way to qualify job candidates: according to a survey by The Next Web, 37% of employers check out prospective employees on social media before making a final decision. While the study states that many of these employers aren’t looking for a reason not to hire someone, it does say that most of these employers are trying to determine if candidates present themselves in a professional way. Particularly if you are looking for agency jobs, Los Angeles employers expect a candidate to maintain a clean digital footprint.

You may not remember your tweet from 2 years ago “Thanks for raising ticket prices again, Regal Cinema. #lame”, but now that you’ve got an interview for a marketing role at their corporate headquarters that comment could come back to bite you! Thankfully, now there are ways to make those mishaps instantly disappear. A free app called SimpleWash helps young professionals scrub out the grime on their digital presence. Connecting to your Facebook and Twitter accounts, it allows you to do a search through your tweets, comments, comments other people have posted on your photos or posts, items you’ve liked, etc. to find all the long-forgotten things you’ve done on these networks that you might not want a potential employer seeing. You can use a pre-set search list of potentially offensive terms or set your own – and the app helps you delete or hide it all.

While it’s important to maintain a professional image for any job you’re applying to, certain industries have arguably even high standards: if you’re looking for publishing jobs, Boston book companies expect to hire employees who are bright and accomplished; for broadcast journalism jobs, Los Angeles station managers want a candidate who will represent their brand with poise and professionalism; and if you’re looking for production assistant jobs, expect to get a grueling social media “background check.” When these hiring managers get a glimpse of your online life, make sure what they see is cohesive with the professionalism you’re trying to project; no foul language or crude jokes lost in Twitter land or Facebook world that could come back to haunt you. The best policy is to be mindful of what gets posted on the internet, but to catch the stuff that might fall through the cracks apps and services like SimpleWash can come in handy. Once you’ve scrubbed your internet presence clean, apply to some of the great entertainment jobs on!

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