The Digital Downfall of Modern Music Journalism

Remember when MTV actually played non-stop music videos and Rolling Stone covered up-and-coming indie bands? Today it seems the lack of music in “music journalism” is an increasingly pervasive phenomenon across all multimedia platforms. What’s driving this cultural shift? In part, the nationwide move to an online space; as advertising spend migrates from print to digital, online publishers have to guarantee clicks to stay afloat. Unfortunately for music purists, that means coverage of mainstream acts -- and, for some publications, broader coverage of entertainment and pop culture beyond just music.

Today, Rolling Stone covers everything from movies to politics. Where once music was the focal point – if not singular purpose of the magazine’s content – it’s all but a footnote in the publication today. Are those coveted advertising budgets crushing niche journalism opportunities? Yes and no. It’s undeniably more difficult for music publications to turn a profit when targeting a smaller group of people, but there will always be a need and audience for unique and relevant music information. As personal music blogging skyrockets among idealistic would-be music journalists, the internet proves helpful, providing a larger audience for these music enthusiasts than there ever would have been before.

As society collectively defines what music journalism looks like moving forward, music jobs in Atlanta, Miami and other metro areas take on a new meaning as they help shape the industry. Those who love the craft can still make a living doing it – as long as they’re willing to put in the work. For music lovers seeking journalism jobs Atlanta to Seattle, your expertise can provide a perfect complement to the city’s thriving music scene, which needs good reporters to cover it. Likewise, in the Northeast, there’s a need for producers and videographers to create compelling music videos in a post-MTV era. Consider applying to film jobs Philadelphia. If video media isn’t your style, look for publishing jobs, Philadelphia to stick your foot in the door.

Ready to take a stab at shaping the future of the music journalism industry? can help get you on your way.

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