The Movie Industry Is Alive and Well

You’ve felt it.  There’s a general feeling that the job market is still languishing in an economic downturn that has been very slow to recover.  However, that’s not the case in every corner of the job market.  In fact, according to the Motion Picture Association of America (MPAA), the movie and film industry has seen much higher stability over the past 5 years than most other career fields and has actually experienced growth since 2011.

The MPAA was founded in 1922 as the Motion Picture Producers and Distributors Association of America by several prominent movie studios to combat the growing threat of government censorship of the film industry.  The organization led several efforts, including self-censorship, in order to stave off government interference in the creative process and the final product onscreen, and in 1945 became the MPAA.  Later, under the leadership of special assistant to Lyndon Johnson, the movie rating system for which the MPAA is popularly known was developed to self-police the content in movies.

Now, the MPAA does more than monitor and rate movie content; it has an active role in measuring the health and direction of the entire film business – publishing frequent reports on the state of the industry.  The 2012 year-end report published by the MPAA paints a compelling picture of the movie industry as a thriving area of the US economy despite the overall US struggles.

First, the report data shows overall movie revenues in US & Canada at $10.8 billion.  That’s up 6% over the previous year and up 12% over the level 5 years ago.  In that same time frame, ticket prices have remained relatively flat, so the growth is coming from increased admissions numbers.  To gain perspective on how healthy the movie industry really is, consider that 68% of the combined US and Canada population went to theaters in 2012!

Movies and entertainment is also an enormous export for the United States.  That’s good news too, since the international market is growing even faster than the North American market.  Over the same 5 years period that the US/Canada market showed a 12% increase in revenue, the international market grew a whopping 32% from $18.1 to $23.9 billion, most of which occurred in Asia Pacific and Latin America.

The data is nice to see, but what does it mean for us?  It means there’s a strong and growing market for jobs in entertainment.  The job market isn’t limited to film production jobs in New York or TV production jobs in California.  There are opportunities across the country from advertising management jobs in Los Angeles to music sales jobs in Austin, Texas.

FUN FACT: Did you know the MPAA reports Texas as the third largest employer of film industry people in the country with over 39,000 direct film industry jobs?

So amp up your career search in the movie industry and search for film, video, and TV production jobs,  marketing & sales jobs, and careers in digital effects, writing, editing, art direction, and administration.

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